Psychographics looks at why consumers buy a product, the product benefit, how the product is used, and whether consumers are brand loyal in their purchase behaviour.
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Q5: Repositioning refers to visual representations of how
Q6: Product positioning refers to the impression of
Q7: Positioning statements identify the main reasons the
Q8: Demographic variables are central to understanding the
Q9: Psychographic information is generally based on the
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Q12: The concept of market segmentation and targeting
Q13: A geographic descriptor of a target market
Q14: Mass marketing exists in a limited capacity
Q15: In individualized marketing, marketers use database technology
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