Positioning maps help reveal gaps in the market where consumers may be underserved, while also highlighting the competitive nature of the category.

Question

Quizplus · Accepted Answer

Positioning maps plot products or brands in a category based on two or more attributes that are important to consumers. This helps businesses understand their position in the market relative to competitors and identify areas where consumers may be unsatisfied or where there is little competition. Therefore, the statement is true.

Positioning Maps Help Reveal Gaps in the Market Where Consumers