Kellogg's, the cereal brand, began its business with only one product, Kellogg's Corn Flakes.The company marketed this product to all segments-children, adults, families, and so on.Today, however, Kellogg's has multiple cereal products and brands that are targeted to meet the needs of different market segments.Froot Loops and Frosted Flakes are marketed for children and families who loved pre-sweetened cereals.All Bran and Special K are marketed to mainstream health-oriented adults.Kellogg's is also marketing its brand Kashi to a limited market segment, concentrating on health enthusiasts. Which of the following approaches did Kellogg's adopt for its brand Kashi?
A)individualized marketing
B)mass marketing
C)niche marketing
D)segment marketing

Question

Quizplus · Accepted Answer

Kellogg's adopted the niche marketing approach for its Kashi brand.The type of market segmentation that allows a company to focus its efforts on a limited segment in the market is called niche marketing.

Kellogg's, the Cereal Brand, Began Its Business with Only One