A company focuses its efforts on a limited segment in the market with its product.This type of market segmentation is referred to as _____.
A)segment marketing
B)mass marketing
C)niche marketing
D)repositioning

Question

Quizplus · Accepted Answer

The type of market segmentation that allows a company to focus its efforts on a limited segment in the market is called niche marketing.

A Company Focuses Its Efforts on a Limited Segment in the Market