Which of the following is true about market segmentation?
A)It refers to the strategy of positioning a product apart from the competition in the eyes of consumers.
B)It aggregates prospective buyers into groups that have common needs and respond similarly to marketing programs.
C)Mass marketing obstructs the process of market segmentation.
D)It aggregates prospective buyers into groups that are relatively heterogeneous.

Question

Quizplus · Accepted Answer

Market segmentation involves aggregating prospective buyers into groups that have common needs and respond similarly to marketing programs.

Which of the Following Is True About Market Segmentation