Yen Research, a marketing research firm, adopts a strategy to position its client's newly launched product apart from the competition in the eyes of consumers.This strategy is referred to as _____.
A)mass marketing
B)product differentiation
C)segment marketing
D)repositioning

Question

Quizplus · Accepted Answer

There is normally more than one firm vying for the attention of prospective buyers in a market.This has resulted in marketers following a strategy of product differentiation to position their products apart from the competition in the eyes of consumers.

Yen Research, a Marketing Research Firm, Adopts a Strategy to Position