A TV channel for teenagers determined that their target group had a love of social media, computer games, YouTube channels, and spending time on the Internet.The channel then created Facebook pages and interactive websites to engage with their audience.The channel used _____ as its strategy to market.
A)psychographics
B)geographics
C)behaviouristics
D)demographics

Question

Quizplus · Accepted Answer

The channel used psychographics.Psychographics is one of the most difficult variables to identify for marketers.It involves understanding consumer attitudes to life, their personalities, general interests, opinions, and activities.

A TV Channel for Teenagers Determined That Their Target Group