Many research companies compile and sell detailed profiles of customer groups based on geographic, demographic, lifestyle and behavioral traits.This is referred to as
A)Segmentation analytics
B)Product positioning
C)Positioning maps
D)behavioristics

Question

Quizplus · Accepted Answer

In Canada, Environics compiles and sells detailed info for customer groups based on a combination of geographic, demographic, psychographic and behavior information.Environics is a segmentation analytics provider.

Many Research Companies Compile and Sell Detailed Profiles of Customer