Positioning Maps Can

Positioning maps can:

A) visually represent categories within a market, including product and brand offerings within a segment.
B) revamp a product and the various elements of the marketing mix.
C) identify the main reason the target market buys a product and what sets it apart from the market.
D) identify four elements: product name, product category, reasons the target market buys product, and what sets the product apart from competition.