A regular fast-food chain realizes that it is viewed only as a lunch or dinner destination.Having known that the consumption of coffee as a breakfast item has increased among the target market, the chain aims at launching itself as a breakfast destination as well.According to its research, consumers look for a quick breakfast meal before they begin their day.The chain revamps the look of its restaurants and menus, and includes coffee, tea, and breakfast sandwiches.The marketers aim to determine what kind of impression of the breakfast services they want to establish in the consumer's minds. Which of the following would have helped the fast-food chain identify a gap in the market and realize that their customers are being underserved in the breakfast category?
A)positioning maps
B)demographic information
C)geographic information
D)product positioning

Question

Quizplus · Accepted Answer

Positioning maps would have helped the fast-food chain identity the gap.Positioning maps are useful tools for marketers as they can reveal gaps in the market where consumers may be underserved, while also highlighting the competitive nature of the category.

A Regular Fast-Food Chain Realizes That It Is Viewed Only