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Firms Selling Consumer Goods or Services Often Try to Reach

Question 56

Multiple Choice

Firms selling consumer goods or services often try to reach thousands or millions of individuals or households.Firms selling to organizations are often:


A) inclined to try to reach tens of millions.
B) restricted to fewer buyers.
C) under pressure to stay within a fixed target of clients.
D) restricted by government regulations to only a few industrial categories.

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