The process by which organizations determine the need for goods and then choose among alternative suppliers is referred to as _____.

Name: The process by which organizations determine the need for goods and then choose among alternative suppliers is referred to as _____.
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Question

Quizplus · Accepted Answer

Organizational buying behaviour is the decision-making process that organizations use to establish the need for products and services and identify, evaluate, and choose among alternative brands and suppliers.

The Process by Which Organizations Determine the Need for Goods