A Vancouver-based chocolate manufacturing company decides to assess the consumption of its products by meeting people who live in Vancouver.Even though the chocolates are consumed across Canada and U.S., the company decides to assess only those consumers who live in Vancouver.This is an example of _____.
A)population surveying
B)non-probability sampling
C)causal research
D)probability sampling

Question

Quizplus · Accepted Answer

This is an example of non-probability sampling.Non-probability sampling involves the use of arbitrary judgment by the market researcher to select a sample so that the chance of selecting a particular element of the population is either unknown or zero.

A Vancouver-Based Chocolate Manufacturing Company Decides to Assess the Consumption