Simmons Publishers Has Decided to Analyze the Attitudes of Readers

Simmons Publishers has decided to analyze the attitudes of readers toward its newspaper, The Good Day.The publishers want researchers to collect data that is original and specifically collected for their newspaper.The researchers organize an informal interview session in which six to ten people are brought together in a room with a moderator to discuss topics surrounding the newspaper.The researchers also discuss topics related to the newspaper with individuals in a free-flowing conversation. Simmons Publishers wants researchers to collect data that is original and specifically collected for their newspaper.This is an example of which of the following?

A) primary data
B) secondary data
C) descriptive data
D) qualitative data