A research agency conducts a routine survey to study the attitude of consumers toward smartphones.Respondents voluntarily participate in the survey, allowing the researchers to add a small number of questions to the existing survey to receive cost-effective data.This is an example of a(n) _____.
A)survey panel
B)omnibus survey
C)test market
D)experiment

Question

Quizplus · Accepted Answer

An omnibus survey includes the voluntary participation of respondents in routine surveys, allowing individual marketers to add a small number of questions to an existing survey to receive cost-effective data on their questions.

A Research Agency Conducts a Routine Survey to Study the Attitude