_____ includes the voluntary participation of respondents in routine surveys, allowing individual marketers to add a small number of questions to an existing survey to receive cost-effective data on their questions.
A)Observational research
B)An omnibus survey
C)A syndicated study
D)A test market

Question

Quizplus · Accepted Answer

An omnibus survey includes the voluntary participation of respondents in routine surveys, allowing individual marketers to add a small number of questions to an existing survey to receive cost-effective data on their questions.

_____ Includes the Voluntary Participation of Respondents in Routine Surveys