Eddie, an avid football fan, is glued to the television every Sunday afternoon as he watches his favourite teams.He thinks games would be more enjoyable on a big-screen television.Eddie started talking with his friends to learn more about the various brands of big-screen televisions.Which step of the purchase decision making process is Eddie in?

Question

Quizplus · Accepted Answer

After recognizing a problem, consumers begin to search for information about what product or service might satisfy the newly discovered need.

Eddie, an Avid Football Fan, Is Glued to the Television