Question 1

Which stage in the consumer purchase decision process suggests criteria to use for the purchase, yields brand names that might meet the criteria, and develops consumer value perceptions?
A)problem recognition
B)information search
C)alternative evaluation
D)purchase decision

Accepted Answer

The information search stage clarifies the problem for the consumer by suggesting criteria, or points to consider, for the purchase; providing brand names that might meet the criteria; and developing consumer value perceptions.

Question 2

A(n) _____ in the consumer purchase decision process occurs when consumers scan their memory for previous experiences with products or brands.
A)problem recognition
B)internal search
C)external search
D)purchase task

Accepted Answer

Consumers may scan their memory for knowledge of or previous experiences with products or brands.This action is called internal search.

Question 3

Which of the following is an example of an internal search?
A)A buyer who checks out her favourite brand of hair dryer in a local store before ordering it by mail.
B)A customer searching the Internet for reviews on a high-end hair-straightening gadget.
C)A store trying to maximize the sale of its own in-house brand shampoo.
D)A consumer trying to recall the effect of a particular brand of conditioner when she had used it last.

Accepted Answer

Consumers may scan their memory for knowledge of or previous experiences with products or brands.This action is called internal search.Thus, a consumer who tries to recall the effect of a particular brand of conditioner when she had used it last is doing an internal search.

Question 4

What is the first stage of the purchase decision process?
A)Purchase decision process
B)Problem recognition
C)Purchase decision
D)Alternatives

Accepted Answer

The stages that a consumer passes through when making choices about which products and services to buy is the purchase decision process.This process has five stages: problem recognition, information search, alternative evaluation, purchase decision, and post-purchase behaviour.The first stage is problem recognition.

Question 5

Brenda wants to buy a new music system.At which stage does she choose the brand, decide from whom to buy the system, and decide when to buy it?
A)post-purchase behaviour
B)evaluation of alternatives
C)information search
D)purchase decision

Accepted Answer

She is at the purchase decision stage.Having examined the alternatives in the evoked set, you are almost ready to make a purchase decision.Three choices remain: the chosen brand, from whom to buy, and when to buy.

Question 6

Eddie, an avid football fan, is glued to the television every Sunday afternoon as he watches his favourite teams.He thinks games would be more enjoyable on a big-screen television.Eddie started talking with his friends to learn more about the various brands of big-screen televisions.Which step of the purchase decision making process is Eddie in?
A)problem recognition
B)evaluation of alternatives
C)purchase decision
D)information search

Accepted Answer

After recognizing a problem, consumers begin to search for information about what product or service might satisfy the newly discovered need.

Question 7

The factors a consumer uses when considering a purchase are called
A)Evaluative criteria
B)Evoked set
C)Pre-qualified alternatives
D)Make-buy options

Accepted Answer

The factors considered when evaluating purchase options are collectively called the evaluative criteria.

Question 8

Values can be defined as what is considered normal and expected about the way people do things in a specific country or culture.

Accepted Answer

The answer of Values can be defined as what is...

Question 9

Christina wants to purchase a new computer.She is unsure about what hardware and software she will need.As a result, she has begun asking for advice from friends and relatives.In addition, she has talked to several computer salespeople and has looked at some websites.Christina is engaging in _____.
A)problem recognition
B)an internal search
C)an external search
D)a purchase task

Accepted Answer

Christina is engaging in an external search.The primary sources of external information are personal sources, such as relatives and friends who the consumer trusts; public sources, such as Google searches on the Internet, including various product-rating organizations such as Consumer Reports or government agencies; and marketer-dominated sources, such as information from sellers that includes advertising, company websites, salespeople, and point-of-purchase displays in stores.

Question 10

After purchasing a new car, Agnes found she was paying more attention to car ads on television and online.She often found herself pointing out short-comings of cars she considered but did not purchase.This exemplifies:
A)Limited problem solving
B)Cognitive dissonance
C)Showrooming
D)Antecedent states

Accepted Answer

After significant purchases, many consumers feel anxiety over whether or not they made the correct choice.A result is that we often pay attention to advertisements with a critical eye and may even spend time convincing others, and ourselves, how good the actual product purchased is.

Question 11

If a global fast-food chain starts a vegetarian restaurant to sell its products in a region where vegetarianism is high, the fast-food chain is considering the region's values.

Accepted Answer

By launching a vegetarian restaurant in a region where vegetarianism is high, the fast-food chain is acknowledging and respecting the local values and preferences. This shows that the company is willing to adapt and cater to the specific needs of the region.

Question 12

When Marty attended his first statistics class, he realized that he ought to buy a calculator or else he would be unable to do his assignments.In which stage of the consumer purchase decision process was Marty when he had this realization?
A)information search
B)problem recognition
C)purchase behaviour
D)alternative evaluation

Accepted Answer

Marty is in the problem recognition stage.Problem recognition, the initial step in the purchase decision, occurs when a person realizes that the difference between what he or she has and what he or she would like to have is big enough to actually do something about it.

Question 13

David and Mary decide to buy a house.Once they purchase a house, they start looking to buy the right set of furniture, a television set, and a refrigerator.Meanwhile, Mary starts purchasing groceries for the kitchen. When Mary went out to shop for groceries, she was involved in _____ problem solving.
A)limited
B)regular
C)external
D)routine

Accepted Answer

For products such as table salt and milk, consumers recognize a problem, make a decision, and spend little effort seeking external information and evaluating alternatives.The purchase process for such items is virtually a habit and typifies low-involvement or routine decision-making.

Question 14

During the purchase decision process, Stewart realizes that the difference between what he has and what he would like to have is big enough to actually do something about it.Stewart is most likely in the _____ stage in the purchase decision process.
A)problem recognition
B)alternative evaluation
C)cognitive dissonance
D)routine response behaviour

Accepted Answer

Problem recognition, the initial step in the purchase decision, occurs when a person realizes that the difference between what he or she has and what he or she would like to have is big enough to actually do something about it.

Question 15

Ted is considering which new mobile phone plan he will purchase.Ted is concerned with price but also wishes to choose a provider with good geographical service coverage and customer service that has good reviews.This represents:
A)Ted's evoked set
B)Ted's evaluative criteria
C)Ted engaging in showrooming
D)Routine problem solving

Accepted Answer

The factors considered when evaluating purchase options are called the evaluative criteria.In this instance, Ted's evaluative criteria include price, coverage and customer service factors.

Question 16

When an elementary school teacher needed to buy poster boards for her class, she remembered that she had found some poster boards at three stores.Which of the following terms best describes the information search method used by the teacher?
A)personal external source
B)external search
C)market-dominated external source
D)internal search

Accepted Answer

Consumers may scan their memory for knowledge of or previous experiences with products or brands.This action is called internal search.

Question 17

When a translated word or phrase is retranslated again into the original language by a different interpreter to catch errors, it is termed as back translation.

Accepted Answer

Back translation is the process of translating a previously translated word or phrase back into the original language to check for errors or inconsistencies in the initial translation.

Question 18

The stages a buyer passes through in making choices about which products and services to buy are referred to as the _____.
A)situational analysis sequence
B)limited problem solving
C)purchase decision process
D)hierarchy of learning

Accepted Answer

The stages that a consumer passes through when making choices about which products and services to buy is the purchase decision process.

Question 19

_____ describes the actions a person takes in purchasing and using products and services.
A)Marketing
B)Market research
C)Consumer behaviour
D)Consumer management

Accepted Answer

Consumer behaviour is defined as the actions a person takes when purchasing and using products and services.

Question 20

An external search for product information is especially important when:
A)the level of interest in a product is high.
B)a review of past experience provides adequate information.
C)the risk of making a wrong purchase decision is low.
D)the item is frequently purchased.

Accepted Answer

A consumer may undertake an external search for information.This is especially needed when one does not have much past experience or knowledge, the risk of making a bad decision is high, and the level of interest in the product is high.

Quiz 3: Consumer Behaviour

Which stage in the consumer purchase decision process suggests criteria to use for the purchase, yields brand names that might meet the criteria, and develops consumer value perceptions?

A(n) _____ in the consumer purchase decision process occurs when consumers scan their memory for previous experiences with products or brands.

Which of the following is an example of an internal search?

What is the first stage of the purchase decision process?

Brenda wants to buy a new music system.At which stage does she choose the brand, decide from whom to buy the system, and decide when to buy it?

The factors a consumer uses when considering a purchase are called

Values can be defined as what is considered normal and expected about the way people do things in a specific country or culture.

Christina wants to purchase a new computer.She is unsure about what hardware and software she will need.As a result, she has begun asking for advice from friends and relatives.In addition, she has talked to several computer salespeople and has looked at some websites.Christina is engaging in _____.

After purchasing a new car, Agnes found she was paying more attention to car ads on television and online.She often found herself pointing out short-comings of cars she considered but did not purchase.This exemplifies:

If a global fast-food chain starts a vegetarian restaurant to sell its products in a region where vegetarianism is high, the fast-food chain is considering the region's values.

When Marty attended his first statistics class, he realized that he ought to buy a calculator or else he would be unable to do his assignments.In which stage of the consumer purchase decision process was Marty when he had this realization?

During the purchase decision process, Stewart realizes that the difference between what he has and what he would like to have is big enough to actually do something about it.Stewart is most likely in the _____ stage in the purchase decision process.

Ted is considering which new mobile phone plan he will purchase.Ted is concerned with price but also wishes to choose a provider with good geographical service coverage and customer service that has good reviews.This represents:

When an elementary school teacher needed to buy poster boards for her class, she remembered that she had found some poster boards at three stores.Which of the following terms best describes the information search method used by the teacher?

When a translated word or phrase is retranslated again into the original language by a different interpreter to catch errors, it is termed as back translation.

The stages a buyer passes through in making choices about which products and services to buy are referred to as the _____.

_____ describes the actions a person takes in purchasing and using products and services.

An external search for product information is especially important when: