The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be a negative consequence is referred to as _____.
A)a negative antecedent
B)perceived risk
C)temporal uncertainty
D)spatial uncertainty

Question

Quizplus · Accepted Answer

Perceived risk represents the anxieties felt because the consumer cannot anticipate the outcomes of a purchase but believes that there may be negative consequences.

The Anxiety Felt Because the Consumer Cannot Anticipate the Outcomes