Joan is hungry and sees an advertisement of a pizza put up on a store.She goes to the store and buys the pizza.In terms of behavioural learning, the taste of the food is a(n) _____.
A)achievement
B)drive
C)reinforcement
D)prestige

Question

Quizplus · Accepted Answer

The taste of the food is a reinforcement.A response is the action taken to satisfy the drive, and a reinforcement is the reward.Being hungry (a drive), a consumer sees a cue (a billboard), takes action (buys a pizza), and receives a reward (it tastes great!).

Joan Is Hungry and Sees an Advertisement of a Pizza