The specific group(s) of existing and potential consumers to which marketers direct their marketing efforts is referred to as a _____.
A)mass market
B)tangent market
C)market aggregation
D)target market

Question

Quizplus · Accepted Answer

A target market can be formally defined as the specific group of existing and potential consumers to which marketers direct their marketing efforts.

The Specific Group(s) of Existing and Potential Consumers to Which