The Whirlpool Corporation creates home appliances to make life easier and more enjoyable for people.This statement concerns the _____ element of the marketing mix.
A)product
B)process
C)price
D)place

Question

Quizplus · Accepted Answer

Product refers to the attributes that make up a good, a service, or an idea, including product design, features, colour, packaging, warranty, and service levels.

The Whirlpool Corporation Creates Home Appliances to Make Life Easier