Roxta Confectioners has launched two new products-Big Bear Candy for children and Dark Coffee Sticks for adults.Roxta has set up a different approach for each product.Big Bear Candy will be sold at $0.99 at all retail stores, close to the cash counters.Dark Coffee Sticks will be sold at $4.99, and instead of being merchandised at cash counters, it will be on the shelves of many grocery stores.Roxta has decided to advertise Big Bear Candy to children through television ads.It has also conducted events and games to "Meet Big Bear." For Dark Coffee Sticks, Roxta has tried to connect with adults through newspaper ads and social media.Roxta has been successful in realizing profits through its two products.Roxta has developed two products for two specific groups of potential customers.What are these groups called?
A)consumers
B)target market
C)strategic market
D)loyalty program members

Question

Quizplus · Accepted Answer

A target market can be formally defined as the specific group of existing and potential consumers to which marketers direct their marketing efforts.In this case, the small children and the adults are Roxta's target market.

Roxta Confectioners Has Launched Two New Products-Big Bear Candy for Children