An educational software company is developing a new line of computer software to teach preschoolers letter and number recognition.What is the primary target market for this new product?
A)only preschoolers
B)only adults
C)adults with preschool-aged children
D)adults who have an interest in educational toys

Question

Quizplus · Accepted Answer

A target market can be formally defined as the specific group of existing and potential consumers to which marketers direct their marketing efforts.While the market for this new line of computer software is parents with children three to six years old, the marketing also needs to focus on the children, who may exert some influence over their parents.Therefore, we see the target market for the product includes both children and parents.

An Educational Software Company Is Developing a New Line of Computer