Sound and Cinema is a 10-year-old company that turns an ordinary basement into a home theatre.It advertises in publications that are mailed to homeowners in subdivisions in which the least expensive home costs $475,000.These homeowners are the _____ market for Sound and Cinema.

Question

Quizplus · Accepted Answer

A target market can be formally defined as the specific group of existing and potential consumers to which marketers direct their marketing efforts.

Sound and Cinema Is a 10-Year-Old Company That Turns an Ordinary