Jack Farms Gourmet Bread Base is the brand name for a mix designed for use in bread machines.The mixes are sold in two-pound packages for $14.99 plus postage.The products are available only through mail.People learn about the product through word-of-mouth and through bread machine demonstrations the company's founder gives to groups in the Greater Toronto Area, where she lives.This is a description of the company's _____.

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The elements of the marketing mix-known as the 4 Ps, product, price, place, and promotion-need to be carefully managed by marketers to ensure that they are well coordinated and that each appeals to the distinct characteristics of the target market.

Jack Farms Gourmet Bread Base Is the Brand Name for a Mix