A cosmetics-selling company decides to manufacture and sell a new range of products under the label "environment friendly," promising that the products are not animal-tested and are made with natural ingredients.This is an example of _____.

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The marketing community is also putting an increased focus on the well-being of society and the environment.It is commonplace to now see marketing programs include a component that addresses these needs, an approach described as the societal marketing concept.

A Cosmetics-Selling Company Decides to Manufacture and Sell a New