Question 1

Stagistics and v3 Technologies, two top vendors of supply chain management software, have recently launched their own online trading exchange aimed at increasing the ease with which their customers can distribute products and ideas.Both of these organizations provide exceptional, ongoing service to their business customers.These two organizations hope to benefit from _____.

Accepted Answer

Customer relationship management is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.

Question 2

The businesses in a particular neighbourhood of Winnipeg are of the view that an organization should assess and satisfy the needs of customers in a way that also provides for society's well-being.This view is referred to as _____.

Accepted Answer

The marketing community is also putting an increased focus on the well-being of society and the environment.It is commonplace to now see marketing programs include a component that addresses these needs, an approach described as the societal marketing concept.

Question 3

A business traveller joined the Starwood Preferred Guest Program in order to earn points each time he stayed overnight in a Westin or Sheraton hotel.Once he accumulates enough points, he can trade them in for a free night's stay.As a member of this program, the traveller receives periodic updates on new hotels and learns of ways to earn additional points.This is an example of _____.

Accepted Answer

This is an example of customer relationship management.Customer relationship management is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.

Question 4

_____ is the process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.

Accepted Answer

Customer relationship management is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.

Question 5

_____ is an approach rooted in the knowledge that it is less expensive to service and maintain current customers than to obtain new ones.

Accepted Answer

Database technology has surfaced as a tool that facilitates relationship marketing by putting a focus on customer relationship management (CRM) for the marketing industry.This approach is rooted in the knowledge that it is less expensive to service and maintain current customers than to obtain new ones.

Question 6

An organization that focuses its efforts on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value is said to:

Accepted Answer

An organization that has a marketing orientation focuses its efforts on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value.

Question 7

Happy Traveller Ltd.has designed a program that allots its customers reward points each time its members hire the company to book their holidays.It has also introduced discounted Christmas and New Year holiday vacation packages only for its members and long time customers.Happy Traveller Ltd.has also expressed its support for a cancer foundation, donating a substantial sum of money to the foundation.The cancer foundation has announced Happy Traveller Ltd.as one of its patrons.Which of the following is true of Happy Traveller's support of the cancer foundation?

Accepted Answer

Corporate social responsibility (CSR) has become an important part of the relationship marketing stage with companies realizing that consumers want to be associated with companies that share their values and interests.Happy Traveller Ltd.aims to do so by supporting the cancer foundation.

Question 8

A cosmetics-selling company decides to manufacture and sell a new range of products under the label "environment friendly," promising that the products are not animal-tested and are made with natural ingredients.This is an example of _____.

Accepted Answer

The marketing community is also putting an increased focus on the well-being of society and the environment.It is commonplace to now see marketing programs include a component that addresses these needs, an approach described as the societal marketing concept.

Question 9

Which of the following statements about the marketing orientation stage is true?

Accepted Answer

The marketing concept stage focuses on the idea that an organization should strive to satisfy the needs of consumers while also trying to achieve an organization's goals.The marketing orientation stage follows this idea.

Question 10

Which of the following statements about customer relationship management is true?

Accepted Answer

The relationship marketing stage sees organizations considering the lifetime value of their customers and striving to offer better services, higher-quality product, and meaningful long-term relationships.

Question 11

Which of the following most directly explains why pharmaceutical giant Pfizer offered low-income senior citizens many of its most widely used prescriptions for $15 each a month?

Accepted Answer

Corporate social responsibility (CSR) explains Pfizer's actions in this example.CSR is an approach where companies consider the well-being of society as part of their business approach, with companies such as the Bank of Montreal reducing its greenhouse gas emissions by 5 percent over a three-year period.CSR is a concept where organizations voluntarily consider the well-being of society by taking responsibility for how their businesses impact consumers, customers, suppliers, employees, shareholders, communities, the environment, and society in general.

Question 12

Myworld Ltd.is one of the organizations that voluntarily considers the well-being of society by taking responsibility for how their businesses impact society in general.By doing so, Myworld is engaging in _____.

Accepted Answer

CSR is a concept where organizations voluntarily consider the well-being of society by taking responsibility for how their businesses impact consumers, customers, suppliers, employees, shareholders, communities, the environment, and society in general.

Question 13

Corporate social responsibility (CSR) is:

Accepted Answer

Corporate social responsibility (CSR) has become an important part of the relationship marketing stage with companies realizing that consumers want to be associated with companies that share their values and interests.

Question 14

Starbucks interacts with customers using Facebook, Twitter and Instagram.They also encourage customers to use mobile payments and submit suggestions through their Starbucks app.These approaches exemplify:

Accepted Answer

Digital marketing uses electronic means to reach consumers through computers and mobile devices.

Question 15

Happy Traveller Ltd.has designed a program that allots its customers reward points each time its members hire the company to book their holidays.It has also introduced discounted Christmas and New Year holiday vacation packages only for its members and long time customers.Happy Traveller Ltd.has also expressed its support for a cancer foundation, donating a substantial sum of money to the foundation.The cancer foundation has announced Happy Traveller Ltd.as one of its patrons.Happy Traveller's reward points program for its members is an example of _____.

Accepted Answer

Customer relationship management is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.These approaches emphasize customer retention and ongoing customer satisfaction rather than short-term transactions.Happy Traveller Ltd.carefully uses information on customer interests to develop relationships with customers and retain their loyalty.

Question 16

The societal marketing concept:

Accepted Answer

The marketing community is also putting an increased focus on the well-being of society and the environment.It is commonplace to now see marketing programs include a component that addresses these needs, an approach described as the societal marketing concept.

Question 17

In the past, Burger King, Wendy's, and McDonald's used to market their burgers in non-biodegradable Styrofoam containers.In response to calls from the public to use more environmentally friendly materials, most fast-food marketers use paper containers for their burgers.Indeed, many such containers are made from recycled materials.This is an example of _____.

Accepted Answer

This is an act of corporate social responsibility (CSR) marketing by the fast-food manufacturers.CSR is an approach where companies consider the well-being of society as part of their business approach, with companies such as the Bank of Montreal reducing its greenhouse gas emissions by 5 percent over a three-year period.CSR is a concept where organizations voluntarily consider the well-being of society by taking responsibility for how their businesses impact consumers, customers, suppliers, employees, shareholders, communities, the environment, and society in general.

Question 18

Happy Traveller Ltd.has designed a program that allots its customers reward points each time its members hire the company to book their holidays.It has also introduced discounted Christmas and New Year holiday vacation packages only for its members and long time customers.Happy Traveller Ltd.has also expressed its support for a cancer foundation, donating a substantial sum of money to the foundation.The cancer foundation has announced Happy Traveller Ltd.as one of its patrons.Which stage of business is Happy Traveller Ltd.most likely at?

Accepted Answer

The relationship marketing stage sees organizations considering the lifetime value of their customers and striving to offer better services, higher-quality product, and meaningful long-term relationships.Happy Traveller Ltd.is providing these through its loyalty and membership programs.

Question 19

In the non-profit world of the performing arts, box office technology has essentially remained the same since the 1980s.A company named Intellitex is trying to change that.Intellitex is able to track every transaction with patrons on one database-from tickets and fundraising to volunteering and gift shop purchases.This technology will allow arts groups to develop detailed customer profiles, which helps symphonies, operas, and theatres tailor their sales pitches to individuals.In other words, Intellitex is going to allow arts groups to engage in:

Accepted Answer

Intellitex, through its initiatives, is going to allow arts groups to engage in customer relationship management.Database technology has surfaced as a tool that facilitates relationship marketing by putting a focus on customer relationship management (CRM) for the marketing industry.

Question 20

Which of the following businesses is least likely to be able to engage in relationship marketing?

Accepted Answer

Formally, the concept of relationship marketing is when organizations create long-term links with their customers, employees, suppliers, and other partners to increase loyalty and customer retention.

Quiz 1: Marketing Fundamentals

The businesses in a particular neighbourhood of Winnipeg are of the view that an organization should assess and satisfy the needs of customers in a way that also provides for society's well-being.This view is referred to as _____.

_____ is the process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.

_____ is an approach rooted in the knowledge that it is less expensive to service and maintain current customers than to obtain new ones.

An organization that focuses its efforts on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value is said to:

A cosmetics-selling company decides to manufacture and sell a new range of products under the label "environment friendly," promising that the products are not animal-tested and are made with natural ingredients.This is an example of _____.

Which of the following statements about the marketing orientation stage is true?

Which of the following statements about customer relationship management is true?

Which of the following most directly explains why pharmaceutical giant Pfizer offered low-income senior citizens many of its most widely used prescriptions for $15 each a month?

Myworld Ltd.is one of the organizations that voluntarily considers the well-being of society by taking responsibility for how their businesses impact society in general.By doing so, Myworld is engaging in _____.

Corporate social responsibility (CSR) is:

Starbucks interacts with customers using Facebook, Twitter and Instagram.They also encourage customers to use mobile payments and submit suggestions through their Starbucks app.These approaches exemplify:

The societal marketing concept:

Which of the following businesses is least likely to be able to engage in relationship marketing?