_____ is an approach rooted in the knowledge that it is less expensive to service and maintain current customers than to obtain new ones.
A)Relationship marketing
B)A customer-oriented marketing mix
C)Market orientating
D)Customer relationship management

Question

Quizplus · Accepted Answer

Database technology has surfaced as a tool that facilitates relationship marketing by putting a focus on customer relationship management (CRM) for the marketing industry.This approach is rooted in the knowledge that it is less expensive to service and maintain current customers than to obtain new ones.

_____ Is an Approach Rooted in the Knowledge That It