Which of the following statements about customer relationship management is true?
A)Relationship management has a short-term focus on increasing profits.
B)Relationship management is easy to implement.
C)In an ideal setting, relationship management is a personal, ongoing, long-term relationship.
D)Very few companies today are engaged in relationship management.

Question

Quizplus · Accepted Answer

The relationship marketing stage sees organizations considering the lifetime value of their customers and striving to offer better services, higher-quality product, and meaningful long-term relationships.

Which of the Following Statements About Customer Relationship Management Is