Starbucks interacts with customers using Facebook, Twitter and Instagram.They also encourage customers to use mobile payments and submit suggestions through their Starbucks app.These approaches exemplify:
A)Content marketing
B)Societal marketing
C)Digital marketing
D)Partnership marketing

Question

Quizplus · Accepted Answer

Digital marketing uses electronic means to reach consumers through computers and mobile devices.

Starbucks Interacts with Customers Using Facebook, Twitter and Instagram