Happy Traveller Ltd.has designed a program that allots its customers reward points each time its members hire the company to book their holidays.It has also introduced discounted Christmas and New Year holiday vacation packages only for its members and long time customers.Happy Traveller Ltd.has also expressed its support for a cancer foundation, donating a substantial sum of money to the foundation.The cancer foundation has announced Happy Traveller Ltd.as one of its patrons.Which stage of business is Happy Traveller Ltd.most likely at?
A)production orientation
B)sales orientation
C)relationship marketing orientation
D)promotional orientation

Question

Quizplus · Accepted Answer

The relationship marketing stage sees organizations considering the lifetime value of their customers and striving to offer better services, higher-quality product, and meaningful long-term relationships.Happy Traveller Ltd.is providing these through its loyalty and membership programs.