In the non-profit world of the performing arts, box office technology has essentially remained the same since the 1980s.A company named Intellitex is trying to change that.Intellitex is able to track every transaction with patrons on one database-from tickets and fundraising to volunteering and gift shop purchases.This technology will allow arts groups to develop detailed customer profiles, which helps symphonies, operas, and theatres tailor their sales pitches to individuals.In other words, Intellitex is going to allow arts groups to engage in:
A)market aggregation.
B)customer relationship management.
C)industry reciprocity.
D)customer aesthetics.

Question

Quizplus · Accepted Answer

Intellitex, through its initiatives, is going to allow arts groups to engage in customer relationship management.Database technology has surfaced as a tool that facilitates relationship marketing by putting a focus on customer relationship management (CRM) for the marketing industry.

In the Non-Profit World of the Performing Arts, Box Office