The societal marketing concept:
A)includes the moral principles and values that govern the actions and decisions of an entire group.
B)believes in the idea that organizations are a part of a larger society and organizations should develop a relationship with them to be able to sell their products.
C)aims to actively try to understand customer needs and satisfy them as well as the firm's goals.
D)refers to the view that an organization should focus on the consumer and the well-being of society and the environment.

Question

Quizplus · Accepted Answer

The marketing community is also putting an increased focus on the well-being of society and the environment.It is commonplace to now see marketing programs include a component that addresses these needs, an approach described as the societal marketing concept.

The Societal Marketing Concept