In the past, Burger King, Wendy's, and McDonald's used to market their burgers in non-biodegradable Styrofoam containers.In response to calls from the public to use more environmentally friendly materials, most fast-food marketers use paper containers for their burgers.Indeed, many such containers are made from recycled materials.This is an example of _____.
A)macromarketing by the fast-food chains
B)corporate social responsibility marketing
C)reverse marketing
D)consumer valuation

Question

Quizplus · Accepted Answer

This is an act of corporate social responsibility (CSR) marketing by the fast-food manufacturers.CSR is an approach where companies consider the well-being of society as part of their business approach, with companies such as the Bank of Montreal reducing its greenhouse gas emissions by 5 percent over a three-year period.CSR is a concept where organizations voluntarily consider the well-being of society by taking responsibility for how their businesses impact consumers, customers, suppliers, employees, shareholders, communities, the environment, and society in general.

In the Past, Burger King, Wendy's, and McDonald's Used to Market