Instead of using mass media, Mycoffee Ltd.creates an occasion for a few consumers to interact personally with the brand, taste its coffees, and spread the word to their friends.This is referred to as _____.
A)experiential marketing
B)sales orientation stage
C)marketing mix
D)corporate social responsibility

Question

Quizplus · Accepted Answer

Experiential marketing is an approach where marketers create opportunities for consumers to interact directly with a brand.Instead of relying on mass media, a brand creates an occasion for a few consumers to interact personally with it and then spread the word to others.

Instead of Using Mass Media, Mycoffee Ltd