Happy Traveller Ltd.has designed a program that allots its customers reward points each time its members hire the company to book their holidays.It has also introduced discounted Christmas and New Year holiday vacation packages only for its members and long time customers.Happy Traveller Ltd.has also expressed its support for a cancer foundation, donating a substantial sum of money to the foundation.The cancer foundation has announced Happy Traveller Ltd.as one of its patrons.Which of the following is true of Happy Traveller's support of the cancer foundation?
A)The company aims to deliver superior customer value and satisfaction through improvised products and services.
B)The company is striving to satisfy the needs of consumers and achieve organizational goals.
C)The company aims to identify consumer needs and manage the marketing mix to meet these needs.
D)The company aims to establish a socially responsible image and express that it shares its customers' values and interests.

Question

Quizplus · Accepted Answer

Corporate social responsibility (CSR) has become an important part of the relationship marketing stage with companies realizing that consumers want to be associated with companies that share their values and interests.Happy Traveller Ltd.aims to do so by supporting the cancer foundation.