The businesses in a particular neighbourhood of Winnipeg are of the view that an organization should assess and satisfy the needs of customers in a way that also provides for society's well-being.This view is referred to as _____.
A)the societal marketing concept
B)experiential marketing
C)consumerism
D)customer relationship management

Question

Quizplus · Accepted Answer

The marketing community is also putting an increased focus on the well-being of society and the environment.It is commonplace to now see marketing programs include a component that addresses these needs, an approach described as the societal marketing concept.

The Businesses in a Particular Neighbourhood of Winnipeg Are of the View