Experiential marketing is an approach where marketers:
A)create a loyalty card system where customers redeem gifts in exchange for points.
B)apply social marketing techniques.
C)create opportunities for consumers to interact directly with brands.
D)track radio media results.

Question

Quizplus · Accepted Answer

Experiential marketing is an approach where marketers create opportunities for consumers to interact directly with a brand.Instead of relying on mass media, a brand creates an occasion for a few consumers to interact personally with it and then spread the word to others.

Experiential Marketing Is an Approach Where Marketers