Word-of-mouth awareness is generated by _____.
A)customer relationship management
B)sales orientation stage
C)experiential marketing
D)outbound telemarketing

Question

Quizplus · Accepted Answer

Experiential marketing is an approach where marketers create opportunities for consumers to interact directly with a brand.Instead of relying on mass media, a brand creates an occasion for a few consumers to interact personally with it and then spread the word to others.This builds awareness and generates word-of-mouth buzz and other forms of publicity for the brand.

Word-Of-Mouth Awareness Is Generated by _____