When Absolut vodka launched the CUT brand, no traditional media was used during the launch.Instead, the company used nightclub venues and created a spot for people to try the product for free.This is an example of _____.
A)pricing strategies
B)direct marketing
C)customer relationship marketing
D)experiential marketing

Question

Quizplus · Accepted Answer

Experiential marketing is an approach where marketers create opportunities for consumers to interact directly with a brand.Instead of relying on mass media, a brand creates an occasion for a few consumers to interact personally with it and then spread the word to others.

When Absolut Vodka Launched the CUT Brand, No Traditional Media