(Consider This)The website Stickk.com appeals to what concept from behavioral economics to help people achieve goals?

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Stickk.com appeals to the concept of loss aversion from behavioral economics. It allows users to make a commitment to a goal and set up a consequence, such as a financial penalty, if they fail to meet that goal. This plays into loss aversion, as people are more motivated to avoid losing money than to gain it. By making the consequence salient and immediate, Stickk.com helps users overcome procrastination and achieve their goals.

(Consider This)The Website Stickk