Since most data for a given market study is not readily available,analysts must be creative in their use of data that they are able to obtain.The primary source for detailed household demographic information is:
A)the U.S.Bureau of the Census
B)the Federal Reserve
C)the local tax collector's office
D)not available publicly

Question

Quizplus · Accepted Answer

The U.S. Bureau of the Census is the primary source for detailed household demographic information. The Census Bureau collects data on various demographic characteristics such as age, gender, race, education, income, and housing, among others. This data is collected through surveys and censuses, and is publicly available for use by analysts and researchers. The other options (Federal Reserve, local tax collector's office, not available publicly) are unlikely to provide the detailed household demographic information needed for a market study.

Since Most Data for a Given Market Study Is Not