Selection of target segments is a critical step toward effective and efficient marketing communications.

Question

Quizplus · Accepted Answer

selecting the right target segments helps ensure that marketing messages are tailored to the interests, needs, and preferences of the most promising customers, which typically leads to stronger engagement, higher response rates, and better overall ROI. Therefore, it is a critical step toward effective and efficient marketing communications.

Selection of Target Segments Is a Critical Step Toward Effective