The fundament decisions in the marcom decision process are conceptual and strategic,and the implementation decisions are practical and tactical.

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The marcom decision process involves both conceptual and strategic decisions, such as defining the target audience and determining the key messaging, as well as practical and tactical decisions, such as selecting specific communication channels and developing creative materials. It is important to strike a balance between the two in order to effectively execute a marketing communication campaign.

The Fundament Decisions in the Marcom Decision Process Are Conceptual