Which of the following statements is true regarding the adoption of IMC?
A) Novice managers are more likely than experienced managers to practice IMC.
B) Firms involved in marketing services rather than products are more likely to have adopted IMC.
C) Business-to-business firms are more likely to adopt IMC than business-to-consumer firms.
D) Less sophisticated firms are likely adherents to IMC.
E) All of these are correct.

Question

Quizplus · Accepted Answer

Firms involved in marketing services rather than products are more likely to have adopted IMC according to research. The other statements are not supported by research or logical reasoning.

Which of the Following Statements Is True Regarding the Adoption