The idea of surrounding the customer or prospect with a brand's marcom messages,or that a brand's touch points should be everywhere the target audience is,is known as _____.
A) consumer-oriented marketing
B) the media-neutral approach
C) 360-degree branding
D) the rotation principle
E) event marketing

Question

Quizplus · Accepted Answer

The idea of surrounding the customer with a brand's marcom messages is known as 360-degree branding, which means a brand's touch points should be everywhere the target audience is. Consumer-oriented marketing is a strategy that focuses on meeting the needs and wants of consumers. The media-neutral approach is a strategy that aims to choose the most appropriate and effective media for delivering a brand's message. The rotation principle is a principle used in media planning that involves rotating advertisements across media vehicles. Event marketing is a strategy that involves promoting a brand through events or experiences.

The Idea of Surrounding the Customer or Prospect with a Brand's