Fundamental decisions in the brand-level marcom decision process are _____,and implementation decisions are _____.
A) tactical; strategic
B) strategic; tactical
C) long-term; short-term
D) short-term; long-term
E) practical; conceptual

Question

Quizplus · Accepted Answer

Fundamental decisions in the brand-level marcom decision process are strategic, as they involve setting the overall direction and goals for the brand's communication efforts. Implementation decisions are tactical, as they involve executing specific tactics and activities to achieve the strategic objectives.

Fundamental Decisions in the Brand-Level Marcom Decision Process Are _____,And