As marketing manager for a newly created software company,Katrina is deciding whether or not to hire a company sales force.To make this decision,Katrina needs to consider whether or not

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The decision to hire a sales force depends on whether or not the benefits of having a sales force (such as increased revenue and market share) outweigh the costs of hiring, training, and supporting the sales team. Factors such as attending trade shows, having a hot product, finding an effective supply chain manager, and using online advertising can all contribute to the success of a sales force, but they are not the primary decision-making factors. The cost vs. benefit analysis of hiring a sales force should be the main consideration.

As Marketing Manager for a Newly Created Software Company,Katrina Is