David's firm had grown steadily and the products and systems had become more and more complicated.He had been a star representative and had personally serviced and developed all his accounts.In the past year or so,David and his sales colleagues have been changing their approach due to the sales growth and increasing product complexity.Customer relationships are now being handled more and more by __________-whose primary duties are order getting,order taking,or sales support-which is typical of firms experiencing this kind of growth.

Question

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Selling teams are typically responsible for order getting, order taking, and sales support in firms that are experiencing growth and product complexity. Manufacturer's representatives and retailer representatives are more commonly used for smaller or less complex products. Customers are not responsible for managing their own relationships with the firm, and marketing executives are generally responsible for high-level strategic planning and decision-making rather than day-to-day sales activities.

David's Firm Had Grown Steadily and the Products and Systems